Dr. Yun Seok Choi receives University Research Grant
Dr. Choi was the Principal Investigator us a study titled "Understanding Sport Spectator Behavior in Women’s Sports". He received a $10,000 from the Univer-sity Research Grant Award program.
The purpose of the study was twofold. The first part had two objectives: 1) To develop a measurement scale for assessing motivational factors and the level of sport spectator involvement for women’s sports; 2) To examine the psychometric properties, including reliability and construct validity, for both measurement scales. In the second part, the study aimed to profile the sport spectator behavior at women’s sports in order to investigate the affects of motivational factors such as perceived value, involvement opportunity, fan identification, reference group. On the level of sport spectator involvement, there were two aspects of sport spectator involvement (socio-psychological and behavioral involvements), and to examine potential differences in involvement with respect to the socio-demographics of sport spectators.
Dr. Choi will begin data collection in the fall of 2009.